Vollmer & Cia. It was directed by germans Fernando Neumeyer and Valentin Vollmer who operated their factory with rustic machinery and delivered the product in 36-bottle wooden boxes.
Hermann Wille was the first family generation to undertake the great challenge of purchasing Vollmer & Cia. to re found, equip, and modernize the fabric under the name of Cervecería Nacional Potosí.
The succession to Hermann’s children began the second generation. Carlos Wille Lemaitre bought the shares of his siblings and led this stage that is based on the commitment to quality. To do so, he decided to buy European machinery.
When Carlos Wille Bernardis succeeded his father and began the third generation, giving a boost to the sales expansion of its main brand “Potosina” in other Bolivian cities. During his term, he was appointed President of Federacion de Empresarios Privados of Potosí and Director of Cámara Boliviana de Fabricantes de Cerveza .
The company celebrates 100 years and is recognized as one of the most valuable companies in the south of the country with the Bolivian state highest award,”El Cóndor de Los Andes”. Investments for the quality evolution and brand expansion continue.
Innovation has become a pillar for the coming years in the fourth family generation, lead by Carlos Wille Castellanos and Natalia Wille Castellanos, those who promote the development of new products and the internacional expansion.
An emblematic Potosina with a unique personality that was part of the history of CNP during the 3rd. generation. She was married to Carlos Wille Lemaitre and, after her husband’s death, took over as executive president of the company for 11 years supporting her son Carlos Wille Bernardis’s management.
Along with her great friend and colleague Emigdio Arrieta Gómez as well as other young people, she founded the “La Fraternidad de Caporales Cervecería Nacional Potosí” to exalt culture and origin as part of the company’s essence.
She left an indelible legacy, which prevails and lives to this day in the company and in her family and workers’ memory.
She was born in Tarija. She has always had a huge love for Bolivia. When she married Carlos Wille in 1992, that love prompted her to make a difference in each new project carried out by the Brewery, praising with whom she was surrounded the pride of belonging to a Potosi family.
With the help of Emigdio Arrieta, she has encouraged the recovery of the company’s tangible legacy through the creation and foundation of the Museum. She is also part of the board as well as the General Coordinator of the Caporales Fraternity with María Teresa Arrieta Peñaranda as President, who after 33 years continue with the legacy.
Today, together with her husband and the support of her children Carlos and Natalia, she continues to run the company towards new directions and markets.
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